Our thought leadership practice collaborates with organizations to churn out industry leading research digests, white papers, articles, newsletters, etc. We know a good deal about translation of complex theories and principles for practical business applications. Through our thought leadership practice, we help our clients churn out industry leading articles and press releases for lay audience consumption. We also conduct 1 to 4 hour awareness sessions on topical and burning issues related to individual and organization performance.
We keep you ahead of the curve and provide you with privileged information to lead in your industry. We have a dedicated team of expert business writers who are always available to engage with you.
Our research and development solutions are dedicated to offering world-class services in the following areas:
In a 2007 survey of over 3,000 companies titled, Perception Studies: What are They Thinking?, the National Investor Relations Institute (NIRI) found that the majority of respondents surveyed had conducted perception audits. Of this subgroup, 92% said that they use perception audits to determine the extent to which their company’s strategy was understood and 78% noted that perception audits were useful when refining corporate messaging.
Are you interested in employee engagement? Then you have come to the right place. Institute of Industrial and Organisational Psychology helps you generate a report that looks at how engagement has changed over the last year in your organisation and what forces are causing that change.
Market research provides relevant data to help solve marketing challenges that a business will most likely face–an integral part of the business planning process.
“The customer is king”, so the famous line goes. Understanding and adapting to the customer’s psychological characteristics is surely the most effective way to turn things around for any business. Using our cutting edge customer insight tools, we assist clients to gather high quality data about customers’ psychographics to inform business decisions.
In order to get a realistic picture of how your organization is perceived by your internal customers, it is great to conduct a climate survey. Using our bespoke climate assessment hosted on our testing platform, you can get your climate surveys up and running with the click of a button. Get immediate and comprehensive analysis of data collected from the survey.
Thinking of pushing out a new product or service into the market? Have a product or service in the market but would love to sample customers and clients to understand how to make their experience more phenomenal? Talk to us today. We can administer, analyse and interpret instruments capturing your target audience from any part of the globe.
As business psychologists, we appreciate the power of the customers’ mind and hence we make it a priority to dig deeper using non-invasive tools and techniques. Using cutting edge technologies anchored on sound psychometric principles, digital footprint technology and big data sciences, we are positioned to expand your customers’ understanding and optimize your bottom line.