The Institute of Industrial & Organizational Psychology (IIOP) in collaboration with The School of Media and Communication (SMC), Pan-Atlantic University presents to you Brand & Consumer Psychology Master Class Purpose Statement This course provides the understanding of psychological insights and techniques to uncover critical customer needs, align branding & communication with people’s perceptions and emotions,

To what extent does organizational culture impact on employee’s performance? How does the interplay of varying cultures rob off on employee productivity and does culture affects the organization’s talent attraction and those that do business with the organization? The leading questions above set the stage for this discussion on organizational culture and its impact on

Psychological contract is broad and quite different from physical contract or document – it represents the notion of ‘relationship’ or ‘trust’ or ‘understanding’ which can exist for one or a number of employees, instead of a tangible piece of paper or legal document which might be different from one employee to another. A basic definition

The effort vastly improved the company’s planning and execution functions, created and implemented a new stock policy that accounted for specific SKUs and key variables, streamlined the order preparation process and reduced distribution transport times.